Write a Business Recommendation Letter

Many businesses, particularly those which are smaller in size and/or local, rely on word-of-mouth advertising to keep their flow of customers steady or rising. After all, hearing that a friend or relative had a good experience with a particular business usually means more to consumers than seeing a vaguely worded ad in a newspaper or hearing an annoying jingle on the radio.

To really help a business, writing a letter of recommendation is a great avenue by which to reach a broader audience. Such letters can be sent to the business to display, to complementary businesses to try to nab new customers, to newspapers which welcome reader letters and/or used by the business in promotional literature or on their websites. Due to the ways in which business recommendation letters might be used it is usually best to employ a formal tone, vocabulary and formatting unless it is known that a particular business would appreciate alternatives.

Content of a Business Recommendation Letter

A business recommendation letter is akin to paying a compliment, the entire point is to say something nice. Most business recommendation letters praise either a product or service offered by the business, an employee or ethos to provide extraordinary customer service, or a particular instance in which the business went above and beyond accepted standards to make sure a purchase was a success. Giving details of the positive ways in which the business has enriched a consumer's life should be at the core of a business recommendation letter. Most letters should be limited to just one instance unless the business has made a name for itself by always offering exceptional goods or services. If this is the case then one letter which details this pattern is also acceptable.

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Format of a Business Recommendation Letter

A business recommendation letter should be formatted as a formal business letter. This means that the contact details of both the letter writer and recipient should be included in the letter, as well as business titles if any are applicable. Try to include at least one succinct sentence that could be pulled out and used as a testimonial, if possible. Formal greetings and closings should be used, and the letter writer should sign the letter as well as print his or her name at the bottom. Postal delivery of a business recommendation is most appropriate.

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Sample of a Business Recommendation Letter

Mrs. Geraldine Sullivan
Ladies Craft Club
Postal Address

Date

Ms. Sarah Simpson
Proprietor
Sarah's Sweet Treats
Post Address

Dear Ms. Simpson,

I would like to take this opportunity to again thank you for the rush delivery of 300 orders of tea sandwiches, cakes and assorted pastries for the Ladies Craft Club annual afternoon tea. When our original caterer closed down at the last minute we faced the very real possibility of cancelling our much-appreciated event, but it was good luck that brought your new business to our town at just the right time.

Not only were your "sweet treats" delicious and well presented, but your ability to deliver quickly, at a competitive price and without any hesitation has certainly won me over - not to mention the other 299 women at our event, I'm sure!

I would not hesitate to recommend Sarah's Sweet Treats to anyone, at any time, who is looking for a quality product and impeccable service. I myself have already become a regular customer and intended to stay as such for a very long time!

Kind Regards,
________________
Geraldine Sullivan

The Next Step

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